Unit FY2021 FY2020 FY2019 FY2018
 FY4Q3Q2Q1QFY4Q3Q2Q1QFY4Q3Q2Q1QFY4Q3Q2Q1Q
Total buyers for ZOZOTOWN
business (latest 12 months)
members 10,418,33110,103,3519,890,7849,730,162 9,485,6699,139,7968,805,1558,662,560 8,273,6038,156,2568,226,3888,121,663 8,126,5248,073,6727,769,5467,392,126
Active membersmembers 9,043,1948,711,8798,507,9978,367,073 8,137,7297,773,9407,434,5297,223,753 6,839,6666,800,4356,749,0126,557,144 6,450,6866,156,8375,782,2275,458,643
Guest buyersmembers 1,375,1371,391,4721,382,7871,363,089 1,347,9401,365,8561,370,6261,438,807 1,433,9371,355,8211,477,3761,564,519 1,675,8381,916,8351,987,3191,933,483
Annual purchase amount
per active member
¥ 42,40342,54942,34342,363 42,84543,80944,34145,128 46,51947,59347,50646,934 46,31546,00946,12046,870
Annual purchase pieces
per active member
items 11.611.611.511.4 11.611.711.811.8 11.811.711.611.3 11.111.111.211.3
Number of shipmentsshipment49,752,02812,800,55013,049,76211,816,66312,085,05345,606,94711,162,18611,960,22311,011,99011,472,54839,416,5019,757,34410,101,87510,347,9389,209,34435,868,2319,065,8169,512,0528,865,3308,425,033
Avarage order value¥7,8727,9748,5927,3467,5017,8327,9918,5167,3707,4098,2928,3048,9737,5298,3908,7749,4879,5817,7888,134
(Y/y)%0.5%-0.2%0.9%-0.3%1.2%-5.5%-3.8%-5.1%-2.1%-11.7%-5.5%-12.5%-6.3%-3.3%3.2%1.4%10.1%5.5%-5.8%-4.9%
Avarage retail price¥3,6713,7524,1673,2643,4903,7143,7484,3013,3813,4433,9463,9094,5013,5163,9034,2014,3794,7703,6603,959
(Y/y)%-1.2%0.1%-3.1%-3.5%1.4%-5.9%-4.1%-4.5%-3.8%-11.8%-6.1%-10.7%-5.6%-3.9%-1.4%-0.5%4.1%-2.3%-1.1%-3.7%
The ratio of shipment volume
to the total purchase volume
(by access terminal)
                     
PC% 7.1%7.3%7.6%8.0% 8.6%8.5%8.9%9.4% 10.0%10.3%10.6%11.7% 13.4%13.4%14.7%15.7%
Smart phones% 92.9%92.7%92.4%92.0% 91.4%91.5%91.1%90.6% 90.0%89.7%89.3%88.3% 86.6%86.6%85.3%84.2%
Feature phones% 0.0%0.0%0.0%0.0% 0.0%0.0%0.0%0.0% 0.0%0.0%0.0%0.0% 0.0%0.0%0.0%0.1%
Number of shopshops 1,5101,5161,5021,488 1,4681,4331,4041,348 1,3371,3451,3121,297 1,2451,2551,1831,139
Purchased stock shopshops 24242420 18655 5555 5555
Consignment shopshops 1,4861,4921,4781,468 1,4501,4271,3991,343 1,3321,3401,3071,292 1,2401,2501,1781,134
Number of brandsbrands 8,4338,4818,4518,490 8,2278,1097,9537,989 7,6437,4627,3057,349 7,0567,1156,9576,820
Number of
E-Commerce consulting
sites 42484849 53555451 50472825 2318129