| Unit | FY2021 | FY2020 | FY2019 | FY2018 | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| FY | 4Q | 3Q | 2Q | 1Q | FY | 4Q | 3Q | 2Q | 1Q | FY | 4Q | 3Q | 2Q | 1Q | FY | 4Q | 3Q | 2Q | 1Q | ||
| Total buyers for ZOZOTOWN business (latest 12 months) | members | 10,418,331 | 10,103,351 | 9,890,784 | 9,730,162 | 9,485,669 | 9,139,796 | 8,805,155 | 8,662,560 | 8,273,603 | 8,156,256 | 8,226,388 | 8,121,663 | 8,126,524 | 8,073,672 | 7,769,546 | 7,392,126 | ||||
| Active members | members | 9,043,194 | 8,711,879 | 8,507,997 | 8,367,073 | 8,137,729 | 7,773,940 | 7,434,529 | 7,223,753 | 6,839,666 | 6,800,435 | 6,749,012 | 6,557,144 | 6,450,686 | 6,156,837 | 5,782,227 | 5,458,643 | ||||
| Guest buyers | members | 1,375,137 | 1,391,472 | 1,382,787 | 1,363,089 | 1,347,940 | 1,365,856 | 1,370,626 | 1,438,807 | 1,433,937 | 1,355,821 | 1,477,376 | 1,564,519 | 1,675,838 | 1,916,835 | 1,987,319 | 1,933,483 | ||||
| Annual purchase amount per active member | ¥ | 42,403 | 42,549 | 42,343 | 42,363 | 42,845 | 43,809 | 44,341 | 45,128 | 46,519 | 47,593 | 47,506 | 46,934 | 46,315 | 46,009 | 46,120 | 46,870 | ||||
| Annual purchase pieces per active member | items | 11.6 | 11.6 | 11.5 | 11.4 | 11.6 | 11.7 | 11.8 | 11.8 | 11.8 | 11.7 | 11.6 | 11.3 | 11.1 | 11.1 | 11.2 | 11.3 | ||||
| Number of shipments | shipment | 49,752,028 | 12,800,550 | 13,049,762 | 11,816,663 | 12,085,053 | 45,606,947 | 11,162,186 | 11,960,223 | 11,011,990 | 11,472,548 | 39,416,501 | 9,757,344 | 10,101,875 | 10,347,938 | 9,209,344 | 35,868,231 | 9,065,816 | 9,512,052 | 8,865,330 | 8,425,033 |
| Avarage order value | ¥ | 7,872 | 7,974 | 8,592 | 7,346 | 7,501 | 7,832 | 7,991 | 8,516 | 7,370 | 7,409 | 8,292 | 8,304 | 8,973 | 7,529 | 8,390 | 8,774 | 9,487 | 9,581 | 7,788 | 8,134 |
| (Y/y) | % | 0.5% | -0.2% | 0.9% | -0.3% | 1.2% | -5.5% | -3.8% | -5.1% | -2.1% | -11.7% | -5.5% | -12.5% | -6.3% | -3.3% | 3.2% | 1.4% | 10.1% | 5.5% | -5.8% | -4.9% |
| Avarage retail price | ¥ | 3,671 | 3,752 | 4,167 | 3,264 | 3,490 | 3,714 | 3,748 | 4,301 | 3,381 | 3,443 | 3,946 | 3,909 | 4,501 | 3,516 | 3,903 | 4,201 | 4,379 | 4,770 | 3,660 | 3,959 |
| (Y/y) | % | -1.2% | 0.1% | -3.1% | -3.5% | 1.4% | -5.9% | -4.1% | -4.5% | -3.8% | -11.8% | -6.1% | -10.7% | -5.6% | -3.9% | -1.4% | -0.5% | 4.1% | -2.3% | -1.1% | -3.7% |
| The ratio of shipment volume to the total purchase volume (by access terminal) | |||||||||||||||||||||
| PC | % | 7.1% | 7.3% | 7.6% | 8.0% | 8.6% | 8.5% | 8.9% | 9.4% | 10.0% | 10.3% | 10.6% | 11.7% | 13.4% | 13.4% | 14.7% | 15.7% | ||||
| Smart phones | % | 92.9% | 92.7% | 92.4% | 92.0% | 91.4% | 91.5% | 91.1% | 90.6% | 90.0% | 89.7% | 89.3% | 88.3% | 86.6% | 86.6% | 85.3% | 84.2% | ||||
| Feature phones | % | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.1% | ||||
| Number of shop | shops | 1,510 | 1,516 | 1,502 | 1,488 | 1,468 | 1,433 | 1,404 | 1,348 | 1,337 | 1,345 | 1,312 | 1,297 | 1,245 | 1,255 | 1,183 | 1,139 | ||||
| Purchased stock shop | shops | 24 | 24 | 24 | 20 | 18 | 6 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | ||||
| Consignment shop | shops | 1,486 | 1,492 | 1,478 | 1,468 | 1,450 | 1,427 | 1,399 | 1,343 | 1,332 | 1,340 | 1,307 | 1,292 | 1,240 | 1,250 | 1,178 | 1,134 | ||||
| Number of brands | brands | 8,433 | 8,481 | 8,451 | 8,490 | 8,227 | 8,109 | 7,953 | 7,989 | 7,643 | 7,462 | 7,305 | 7,349 | 7,056 | 7,115 | 6,957 | 6,820 | ||||
| Number of E-Commerce consulting | sites | 42 | 48 | 48 | 49 | 53 | 55 | 54 | 51 | 50 | 47 | 28 | 25 | 23 | 18 | 12 | 9 | ||||